Yiwu hardware domestic sales meet the obstacles quietly layout foreign markets

Wang Fanglun is a major player in the lock industry in Yiwu Hardware Market. In 2007, Wang Fanglun spent a lot of money to buy out the “505” trademark right from the Shanghai advance lock factory. Relying on the “505”, a market-recognized old brand, Wang Fanglun began a massive expansion in the domestic market and continued to nurture his own brand. After several years of painstaking efforts, he not only established a sales network with more than 200 first and second-tier distributors in China, he also cultivated more than 10 lock brands including Fangya and Qianjin.

Business operators use e-commerce to extend their "tenacity" abroad

In the first half of this year, the sluggish international trade environment caused many hardware operators to encounter the "winter" of foreign trade industry in advance.

"There are few market orders, and the popularity is not high. Even if there are old customers placing orders, the number is also reduced a lot compared to previous years, and the purchase price is also delayed. The many hardware operators in the Yiwu market began to look to the domestic market." Perhaps Affected by this part of the impact of foreign trade to the domestic market, may also be affected by the impact of domestic real estate control policies, Wang Fanglun felt that the domestic share of hardware products showed a downward trend.

When everyone turned to the domestic sales business, Wang Fanglun began to lay out foreign markets. "Last year, I obtained more than 1 million yuan of foreign orders through foreign trade e-commerce, which shows that our products can be sold at a good price in the foreign terminal customer base. Therefore, this year I increased the investment in this part of e-commerce. "Like many traditional enterprises, Wang Fanglun finally chose e-commerce as the main position to open up the foreign trade market.

The show helps the hardware industry to break the difficulties of foreign trade

In addition to the identity of the boss of the lock industry company and the party branch of the trade association, Wang Fanglun is also the deputy director of the organizing committee of China International Hardware & Electric Fair. In his opinion, the Hardware Appliance Expo brought many benefits to the hardware industry in Yiwu. “I myself participate in the Canton Fair, the Hardware Fair and so on every year. The large and small exhibitions will run for 78 years a year. At the exhibition, not only can I promote my new products, but I can also get a general understanding of the dynamics of the domestic and international hardware industry. So that they can change their own production and business strategies at any time."

Of course, the show harvested not only information but also large orders. "Almost every exhibition can get hundreds of thousands of dollars of orders. As for intention orders, it is even more impressive." Wang Fang Lun said.

"This year's hardware market has a very special phenomenon: orders on the market are bleak, but orders are frequent at the show. Like Yiwu's leading company, Xintian cookware, in April the Hardware Appliance Fair, orders have not been completed." For this Phenomenon, Wang Fanglun's analysis may be related to the timing of the show's adjustment. “In previous years, it was held in a staggered manner with the Canton Fair's extension period, and this time, the hardware and electronics expo has been linked to the Canton Fair's exhibition period, and taking a trip to Yiwu to participate in the exhibition has also become a choice of many Canton Fair professional buyers.”

Improve overall strength and meet new opportunities

"This year's overall environment is already the same. Whether it is domestic sales or foreign trade, the hardware industry has been hit by no small impact. But as a company, what we still have to do now is to increase our own strength so that it will be possible for the economy to pick up. Quickly attack and seize the largest cake in the market.” Wang Fanglun told reporters that at present, many companies in the hardware and electronic appliance industry in Yiwu are actively improving their hard and soft strength. On the one hand, it is to improve production equipment, increase the degree of mechanization of production and the production capacity of enterprises, and expand sales channels; on the other hand, it is to cultivate talents.

In order to solve the problem of talent shortage in hardware companies, the Hardware Appliance Industry Association also cooperated with the municipal authorities to prepare two electrical maintenance classes and provide free training for maintenance technicians.