Just after the Spring Festival of the Year of the Dragon, major home furnishing stores have opened their doors to welcome guests. As one of the most important building materials for home improvement-furniture building materials, how is the market situation in early spring 2012? The editor went to the large furniture stores to explore the early spring market of the early spring furniture market for the first time. Compared with the two-segment promotional posters that were overwhelmed years ago, the furniture stores in the years later were slightly deserted. The editor saw at the Red Star Macalline Home Store Kazi store. Compared with the building materials hall on the first floor, all the stores in the furniture hall opened. The editor walked into the Xilinmen mattress store, and the flaming promotional banners and other people's deserted scene appeared lively. The sales staff said that they learned the experience of starting sales after the fifteenth of January in previous years, and opened this year as early as the fifth day of the Chinese New Year. Considering that a group of owners who will move into their new homes will emerge in the coming year, the public will open early to take advantage of the business opportunities in the early spring when the citizens are still on holiday during the fifth day of the Chinese New Year. In addition, some store sales staff also said that although the store opened early, the passenger flow was low. The working hours of the staff have also been shortened to about five hours, from 10 am to 3 pm. Regarding the promotion plan for early spring, the sales staff said that the specific promotion plan will be launched after the Lantern Festival because the factory is working late. At the end of 2011, major real estate projects in Nanjing such as Phoenix Hemei and Tianrun City 14 blocks entered the delivery phase, and many citizens joined the home improvement army. The concept of light decoration and heavy decoration also makes the decoration owner realize that furniture is different from other building materials, and the matching of furniture purchase style with the overall home design style is particularly important. The editor then asked Mr. Li who came to buy a dining table. He told the editor that although he only got the house last year, he had initially determined a simple and practical decoration style. I hope to buy a stylish and simple, practical table. Unify with the overall style of home improvement. In addition to visiting traditional home stores, the multiple exhibitions held in the first half of this month are also a good time for owners to "pull" cheap. It is understood that many furniture merchants will focus on the exhibition, the most powerful promotional efforts, the most comprehensive new product release, will be announced on the day of the exhibition. The majority of decoration owners pay attention to the 2012 early spring exhibition and grasp the first-hand preferential information.
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Seize the early spring first machine furniture stores open in advance
According to the staff of the store, although the furniture store door is deserted, the owners are basically accurate owners. In addition to the soon-to-be property owners, the potential property owners who were in urgent need of renovations to purchase furniture at the end of 2011 were also one of the reasons for the furniture business opening ahead.
For the upcoming double festival-Lantern Festival and Valentine's Day, furniture merchants have indicated that they have not received any promotional policies for the store. In order to seize the early spring market, the sales staff told the editor that the owner of the furniture, the merchant will come up with some discounts, such as sending red envelopes, practical kitchen appliances and other activities to attract owners to buy.
At the beginning of the Year of the Dragon, furniture first