See how hundred-year-old hardware cutter brand Zhang Xiaoquan gets new students

Zhang Xiaoquan, a 100-year-old company, was established in the second year of Qing Emperor Kangxi (1663 AD). It was the first time that the brand of Zhang Xiaoquan was officially registered by the Ministry of Agriculture, Industry and Commerce of the Qing government. It has been 106 years of history.

The old name of the knife and scissors industry, such as the Changsha Laodao River, has gradually shrunk. Wang Mazi has been overdetermined to declare bankruptcy in 2002, and Zhang Xiaoquan is boldly seeking new students.

In terms of brand implementation, after the Spring Festival in 2010, Zhang Xiaoquan scissors stores did not restrict the company from signing contracts with the China Huayi Brothers Culture Media Group, and officially launched 30 episodes of TV drama scripts. From the end of the story of Zhang Xiaoquan’s eighth-generation grandson, Zhang Zu-win, the history of Zhang Xiaoquan's scissors has been described for more than 340 years.

In terms of marketing channels, in April 2010, the Chinese “honored” Hangzhou Zhang Xiaoquan Group did not restrict the company from participating in the collection marketing. In just three months, collecting marketing boosted Zhang Xiaoquan’s sales by nearly 10%. It is also learned that Zhang Xiaoquan’s “preparation of a specialty store” now plans to have 100 stores in the country within three years.

In terms of product differentiation, the market for knife and scissors is expanded in many areas. Ding Chenghong, the general manager of "Zhang Xiaoquan", said: In the past, when people mentioned Zhang Xiaoquan, they would think of those black scissors. Now, the product not only expands in the function and shape of hinge cutters, but also involves expansion. In other areas, we strive to give young people a new feeling.

As usual, Zhang Xiaoquan’s products not only made the most common stainless steel civilian scissors, kitchen shears, nail clippers, travel scissors, children's scissors, and Swiss army knives, but also made knives into gifts. For example, eight crabs are eight tools used to eat crabs, including small iron piers, round hammers, long handled axes, long handled forks, round head scissors, tweezers, brazing seeds, teaspoons. If you use such a After the tool has finished eating a crab, it can be very vulgar and not dirty, and it can also be used to crack the crab shell incompletely.