Photovoltaic battery leading company bankrupt de solar industry storm

Q-Cells is also down! As one of the world's largest manufacturers of photovoltaic cells, Germany's Q-Cells announced bankruptcy on April 2 after evaluating several previously planned debt restructuring plans, saying there is no alternative. Currently, Q-Cells has filed a bankruptcy petition with the court.

This explosive news shocked the entire solar industry, especially Germany, which has to be said to be a huge loss in the country, and even worsened the crumbling German solar industry. As a long-established solar power industry, the country is at an industrial turning point in recent years. In the face of the ravages of Asian PV manufacturers, Germany has been unable to stand up. Many analysts said that with the bankruptcy of Q-Cells, Germany Glorious solar performance is basically gone forever.

Affected by factors such as the sharp drop in solar equipment prices in the international market, overcapacity and sharp cuts in government subsidies, the German solar industry began to fade in the storm. In December last year, German solar companies Solon and Solar Millennium announced bankruptcy. The former was acquired by Indian company Microsol, and the latter two US subsidiaries also filed for bankruptcy protection in the local court. In March of this year, another three German companies declared bankruptcy.

Perhaps, the Fukushima nuclear accident caused Germany to "abandon the nuclear" decision, so that the industry has increased hopes for renewable energy, and expect the solar industry to reproduce brilliant, but this is not expected. On the contrary, the sharp reduction in German subsidies, coupled with strong competition in Asia, has led to the bankruptcy tragedy.

Q-Cells has made this decision with great care. It was previously seen as a “future” energy company, and even in the 2008 financial crisis. However, this photovoltaic manufacturer, dubbed the "money-making machine" in the industry, still has not been able to withstand the pressure of the German solar power, and it is helpless to declare bankruptcy.

In 2008, the company's market value reached 8 billion euros, and by 2011, due to problems such as falling product prices, the company's operations have been in trouble, with a loss of about 864 million euros and revenue of 1.02 billion euros. This fact is enough to prove that the plan can't keep up with the changes. Even the big and good companies must be fully prepared in the face of industry changes, so as to resist the oncoming impact. Of course, I don't deny that the big economic environment is part of the reason why the company is not working well, but it is more worth noting that the company can make the most correct business decisions in the face of the crisis.

Take Germany's solar subsidies. Regardless of the purpose of the country's interruption of subsidies, PV firms must start to adjust themselves. However, ironically, most PV firms have not got rid of this dependence in time. The market is It’s so fast that it’s too late to realize the seriousness of the problem.

It must be acknowledged that the subsidy policy is indeed an effective means to promote the development of renewable energy. However, as the market matures, its influence is further expanded. At this time, if it is not “weaned”, it will make the dependence of photovoltaic companies more The stronger the competition, the better the competition can help the company grow rapidly in a crowded market.

The bankruptcy of Q-Cells must be a wake-up call. From a technical point of view, solar panels are easier to replicate and produce, and because of the relatively high labor and productivity in Germany, solar producers in the country usually use outsourcing. The company first began outsourcing most of its production to Malaysia in the summer of 2011. However, at that time it was naive to believe that Germany’s long-standing solar dominance was not affected by Asian producers at all, and it was obviously wrong.

In fact, Germany is basically fully automated, but the production cost is still higher than that of Asian countries. For example, China's encouragement and support for the solar industry has further enhanced the status of the country's photovoltaic companies and even provided them with preferential treatment. Interest rate loan.

Earlier, Q-Cells had already shown a lack of energy and attitude. The company's CEO Ning Ding expects that 2012 will still be a very difficult year for the solar industry. Excess capacity will still be the "killer" of PV products. . As he said: "We have invested a lot of money in 2012, but the market is still not improving."

Q-Cells is by no means the last German solar company to fall, and the German solar industry is facing a reshuffle. However, although market reshuffle will have adverse effects on individual companies, it is generally healthy and beneficial. I believe that the solar industry will gradually return to stability after experiencing painful periods.

For Germany, if we want to continue to develop, we must pay attention to the globalization strategy and have a long-term vision. If the company only targets the German market, the living space will be extremely limited.

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