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Now with the development of network information technology, enterprise-level e-commerce has become possible, so B2C has become popular, and with the company's own sales and production management system can be seamlessly integrated, without leaving the house, you can Marketing has brought good business opportunities to the company to expand the market and save marketing costs, especially for the stone industry.
After the stone industry adopts e-commerce
E-commerce opens up broader development space for enterprises
Now the marketing of the stone industry is mainly through the exhibition hall, the products are presented to the customers for selection. One of the characteristics is that it does not purely display products, but also through the overall design and actual scenes to promote sales, so the exhibition halls of the current stone industry are generally large-scale, luxuriously decorated, just like entering the palace, the input Millions of dollars are small, and tens of millions are big. And it's not an exhibition hall. The major marketing centers have it. Plus the expensive rent is undoubtedly a huge marketing burden for the company, and once the decoration is finished, it can't be easily changed. With e-commerce, these costs can be greatly reduced. The enterprise e-commerce system can scan all of its products, and the clarity is enough for customers to see clearly. It can also be used for scene design and exhibition through 3D technology. In this way, as long as the customer enters the e-commerce system, they can clearly understand the performance, color, pattern and pattern of the product, and can also see a variety of design space, which is also a great convenience for the customer, due to the inside of the computer. 3D scene design can be changed frequently, which greatly meets the requirements of the company to continuously introduce new products.
After the customer browses the product online, they can purchase the product online, and can pay through the bank's credit card and debit card payment system (it is easy to do now), and can also be cash on delivery. After the manufacturer receives the customer's order, through the back-end sales management system, it can be shipped and collected from the nearest warehouses and nearest agents through the cooperative logistics company. If the goods are not in stock, they can immediately enter the production order system for unified production scheduling management.
E-commerce all of these can make it easy for some customers to buy what they need at home. If they don't have a computer at home, they can also operate in the company's facade, saving a lot of time and effort. For enterprises, the investment is small and the effect is good. A business website is applicable nationwide, which saves the tediousness of the exhibition hall in the country and can save huge expenses. It is more convenient to sell overseas, and then don't go to various parts of the world to participate in various exhibitions.
Main problems facing
According to the above analysis, it can be concluded that due to the technological development of the Internet, the division of labor in various industries, and the application of e-commerce in enterprises, there are no technical problems, payment settlement and logistics distribution problems. The only thing that needs to be done is to change the tradition within the enterprise. The concept of breaking the traditional marketing model, in addition, enterprises should first apply the computer production logistics management system, so that when the introduction of e-commerce can greatly play its functions and functions. The wise man first, today in the increasingly fierce competition in the stone industry, whoever grasps the opportunity and takes the lead in applying advanced marketing methods, who can be invincible.
E-commerce helps stone enterprises to open up market space
In the past, it was mostly B2B and C2C, that is, the service provider provided an online trading platform. Many companies became members after paying a certain membership fee, and they could publish supply and demand information. Some of them opened stores online and sold their own products. Basically, settlements must be provided through service providers. The settlement platform conducts transactions.