Online group purchase of building materials (2)

Fu Hao said: "Sometimes at the scene of group purchases, consumers will suffer a loss, and the interests of the business will suffer. Then he must earn back in other parts.

Come. We hope that he will pay more attention to the promotion of services, so that we can also guarantee him certain orders and that we can have relatively stable cooperation. "He likes to see consumers compare the price of the fence with the price of Baan." This is their two criteria, so that they know what they are. ”

The fence network therefore has some competition with traditional home stores. Their e-commerce development is equivalent to opening an online shopping mall. There are some types of this form

Home-like field of Taobao.

However, the goods sold by Taobao are all standard products, such as a piece of clothing, so there is no big problem in online payment. Non-building materials

There are many more standard products. "Talking about industry standards with suppliers at a 2% market share is very unreliable," Fu Hao said. "In terms of standardization, the fence is also very difficult to do."

Tang Liang of the group purchase network did not say that there were numerous blackout scenes in this industry. "For example, there is a kind of composite floor, the market sells 328 yuan a square meter, sometimes playing

10% off. Our group purchase price is 130 pieces. But the skirting board (the connection line between the floor and the wall) is charged according to the meter, 25 yuan a meter; the door bead (the connection line of the building materials such as the floor and the tile) is 0.9 meter and another 50 pieces. This adds up, the floor price goes up. ”

Both the fence network and the group purchase network set a provision for suppliers at this point, which will specify each standard to the product. The fence network standardization is still in progress. on

The new membership handbook of Haitiao.com has a training for rookie. It tells members how the purchase network is set by the supplier. For example, how to calculate the amount of baseboard used for floor purchase, and what price baseboard material to use is negotiated with the supplier in advance. . This made Tang Liang feel that it is sometimes important for suppliers to attend class. It is only that low prices may have more wrangling.

Now Tang Liang has not appeared as a bargaining master. He has become the deputy general manager of Shanghai Group Buying Network and is responsible for the development of foreign businesses.

At present, the fence is still paid offline. It has already negotiated with the bank and plans to launch an online payment platform by the end of the year.

Shanghai Group buy network group purchase business is also offline settlement, but the decoration business uses the "third party payment" concept, third party supervision, website, decoration

The three companies signed the contract, the website as a supervisor, entrusted with supervision and acceptance.

Qualified after acceptance, the money will be transferred to the decoration company. This brings cash flow to the site.

However, from the perspective of the entire environment, market share is still a problem.

Partners Yang Zhenyan of PKU Management Consulting Co., Ltd., director of the vertical and fast-moving consumer goods center, believes that online group buying is one direction, but “the total value of single product purchased by groups is more than the wholesale orders” and he is worried that low group purchase prices will affect channels and pricing systems. Impact.

Wu Yuqi (sound) of the marketing department of Jisheng Weibang Marketplace also did not pay too much attention to the power of online group buying: “We and the network buy will not become

Competitors. "JSWB doesn't even have a standing group buying department." Many of the group purchases are price-sensitive young people, and there are limitations on the quality of group purchases. ”

On weekdays, Nobel Tiles will hang a signage in the service center showroom of Shanghai Group Purchase Network, stating that they will not participate in the group purchase network on the day of non-buy activities.

Low price discount. Even on the day of the event, Nobel's discount was not particularly attractive, and his salesman was already sleeping on the desk.

"We don't want many such large-scale group purchases," Liu Yang (a pseudonym) head of marketing at Nobel Tiles Shanghai Co. said, "We don't need to attract customers through group purchases and participate in brand promotion," he said. In the sales share of the Bell tile, group buying did not account for a large proportion.

Mona Lisa tiles also have their own way. It did not set up a booth, but hired a staff member to buy a net to distribute flyers standing at the elevator.

Two days to pull a group of customers to their own Jinsheng flagship store to do a special group purchase.

It promised to give "the city's lowest discount price."

Both tile brands are brands with bargaining power. Shanghai Group buy network can only make a slight concession. In its 1,200 square meter service

In the heart hall, you cannot see all the first-line brands.

The websites are also in action. They are all favored by venture capitalists. In addition to the investment funds being used for replication in other places, they are also starting to look

General field professionals. The human resources department of Fence.net is gradually busy; Shanghai Group Buy.com has just invited B&J.

"Shansheng" served as the general manager of the Changsha substation in the overseas expansion.

This time, they want to dig more professional people.

.pb{} .pb textarea{font-size:14px; margin:10px; font-family:"宋体"; background:#FFFFEE; color:#000066} .pb_t{line-height:30px; font-size:14px ; color:#000; text-align:center;} /* Pagination*/.pagebox{overflow:hidden; zoom:1; font-size:12px; font-family:"Somebody",sans-serif;} .pagebox Span{float:left; margin-right:2px; overflow:hidden; text-align:center; background:#fff;} .pagebox span a{display:block; overflow:hidden; zoom:1; _float:left;} .pagebox span.pagebox_pre_nolink{border:1px #ddd solid; width:53px; height:21px; line-height:21px; text-align:center; color:#999; cursor:default;} .pagebox span.pagebox_pre{color :#3568b9; height:23px;} .pagebox span.pagebox_pre a,.pagebox span.pagebox_pre a:visited,.pagebox span.pagebox_next a,.pagebox span.pagebox_next a:visited{border:1px #9aafe5 solid; color: #3568b9; text-decoration:none; text-align:center; width:53px; cursor:pointer; height:21px; line-height:21px;} .pagebox span.pagebox_pre a:hover,.pagebox span.pagebox_pre a: Active,.pagebox span.pa Gebox_next a:hover,.pagebox span.pagebox_next a:active{color:#363636; border:1px #2e6ab1 solid;} .pagebox span.pagebox_num_nonce{padding:0 8px; height:23px; line-height:23px; color: #fff; cursor:default; background:#296cb3; font-weight:bold;} .pagebox span.pagebox_num{color:#3568b9; height:23px;} .pagebox span.pagebox_num a,.pagebox span.pagebox_num a:visited {border:1px #9aafe5 solid; color:#3568b9; text-decoration:none; padding:0 8px; cursor:pointer; height:21px; line-height:21px;} .pagebox span.pagebox_num a:hover,.pagebox Span.pagebox_num a:active{border:1px #2e6ab1 solid;color:#363636;} .pagebox span.pagebox_num_ellipsis{color:#393733; width:22px; background:none; line-height:23px;} .pagebox span. Pagebox_next_nolink{border:1px #ddd solid; width:53px; height:21px; line-height:21px; text-align:center; color:#999; cursor:default;}