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As a key component of the heart of the engine, the piston ring is closely related to the development of the engine and automobile industry. In 2009, the domestic piston ring market staged a scuffle under the cover of the rapid growth of the vehicle market.
I. The strange phenomenon of China's piston ring industry market in 2009
In 2009, the performance of the domestic piston ring factory in the market was uncharacteristic. After the fourth quarter of 2008, the production was limited, the inventory was reduced, and the employees had nothing to do. The market started slowly in the first quarter of this year, and the national policy was strong from the second quarter. The rapid high growth of the stimulation of the heart needle is really two days. Chinese companies have endured such hardships and enjoyed the joy of “the scenery aloneâ€.
The production and sales market situation of the piston ring industry in 2009 can be summarized as follows:
1, the full production of the full load, the host order can not be completed. This year, it should be said that it has ushered in an unprecedented prosperity. For the Piston Ring Factory, the situation of owing orders and owing to delivery has continued to occur. Customers complained that customers have increased the volume of goods while the order delivery rate is low. Almost a vicious circle. The orders owed are mainly for light trucks, mini-cars and cars. The production capacity of the medium-heavy commercial vehicle production line has not been tempered, and it has not been as full as it is supposed to be. This is closely related to the national policy.
2, looking through the autumn and other exports, a sharp drop in front of the eyes. Increasing the export volume of piston rings is an important reason for the increase in sales of piston ring manufacturers in the past two years. Due to the abundant domestic piston ring production capacity and relatively low product prices, many companies from Southeast Asia, the Middle East, Africa and Russia have been attracted to China. The economic crisis has swept the world, and the foreign moon is not so round. Especially this year, most companies are rushing to the domestic market. The export market for piston rings for vehicles has fallen sharply, basically more than 30%. Most manufacturers are not allowed to turn around. Come, find the small customers who have worked together, and even look down on the low-end products that were not willing to do. China's piston ring products have suffered from export “sliding shovelâ€. From the professional conferences such as the Shanghai Auto Parts Exhibition held in Frankfurt this year, we can see that there are more than 30 exhibitors in the piston ring industry, and mainly in the eastern regions of Jiangsu, Zhejiang, Fujian, etc. Most enterprises have an expectation. Foreigner's order, foreigner's "MONEY".
3, the maintenance market is the most lively, distribution business is happy. In 2009, for the piston ring and even auto parts dealers, it should be a year of great harvest. Piston ring manufacturers competed for a limited domestic market and launched a hand-to-hand combat. The price diving is the biggest feature of the maintenance market. The piston ring industry has become the domestic diving competition arena. Everyone has dived in the price. In the end, it is a battle between the fishermen and the fishermen. The injured are you and me. The final consumer has not benefited. The distribution company's desire for the manufacturer is who has a large profit margin. If you want to sell more in the market, there is only one way to go, and let more space to the dealer.
4, brand-name companies have many fans, counterfeit counterfeit is innumerable. Imitations and counterfeiters are already in the repair market. It is not easy to break up. Why do these products have room for survival? The dealers know best. Brand-name products and host-specific products became the high-imitation concentration area in 2009, and the most serious damage was the famous brand piston ring manufacturer. Some small factories counterfeit monopoly packaging, the inside products are marked by the famous brand enterprises, shoddy, their own profit, and also kicked a brand-name company, the "three guarantees" and finally the famous brand companies to pay. Counterfeit foreign brands have invaded a lot, and the real foreign-invested first-line brands have absolute brand advantages. The Chinese people’s thoughts of worshipping foreigners are at odds, and even the piston rings that counterfeit foreign brands are also popular. In fact, how many foreign first-line brands are sold in the piston ring industry in China? Cummins series piston rings are full of foreign brands, how many are produced and processed in foreign factories, dealers know well. As a principle of distribution companies, as long as you have demand, whether it is high school or low-end, I can meet, as long as you come, there is always one for you, which is "to cater to market demand."
5, the worker worked overtime and squinted, the boss smiled and did not make money. In the face of a large number of swarming orders, in order to meet customer delivery, most of the factories in the piston ring industry have basically no rest this year. A small number of enterprises have 10 hours of shifts in stages, and the workers are very hard. In fact, the boss is also very hard, the hard indicators of the mainframe enterprise procurement department: annual price reduction of parts; the external sales situation slightly improved the original auxiliary materials and follow-up prices; energy is always in short supply, the price of electricity prices can not be negotiated and blocked; employees Overtime expenses have to be paid, workers' wages have to rise, and so on. Although they are very busy this year, they are not doing better than the fourth quarter of last year, but they are making less and less money. The bosses are busy with the stars for a year, and they are counting on their faces. The high-margin era of the piston ring industry has already come to an end. After two years of "squeezing", the profit margin has been negligible, and some poorly-operated manufacturers have entered the edge of losses. In the first 5-10 years, there were a large number of new entrants in the piston ring industry. In the past two years, it has not been so blindly advanced to the piston ring industry.
In 2009, we can describe the market of the piston ring industry in this way. The order was received, the price went down, the batch went up, and the profit fell.
Second, the current status of China's piston ring industry
According to Zhou Songliu, deputy general manager and senior engineer of Yizheng Shuanghuan Piston Ring Co., Ltd., there were 44 piston ring factories nationwide 30 years ago, of which 43 were state-owned enterprises and 1 was a township enterprise. There are 6 companies producing automobile rings, and the rest are producing agricultural machinery rings and air compressor rings. The situation in this industry has now undergone fundamental changes:
There are ten major piston ring manufacturers in the world (GOETZE, RIKEN, NPR, Japan Imperial Piston Ring (TP), American Seal Power, and the United States The company and South Korea Liucheng Piston Ring Company and other top ten companies), 2 in China, 8 abroad. Six of the top 8 piston ring manufacturers in foreign countries have entered China's joint venture or wholly-owned enterprises, and have used China as a production base to adapt to the rapid development of the Chinese automotive industry.
Six domestic foreign-funded enterprises occupy more than 80% of the high-end market of the piston ring, and have formed a monopoly, and integrated the development of components of auto parts, and further enlarge and strengthen. For example, starting from the production of the piston ring, the production of the cylinder liner, the piston and the piston pin are combined. And continue to expand, the production of intake valves, valve seats, ducts and springs constitute the intake and exhaust system.
There are 300 private enterprises, which basically produce medium and low-grade sub-products. The scale of enterprises is small and the economic benefits are poor. Many enterprises have difficulty in survival. A very small number of private enterprises, which account for about 1-2%, are better at developing, and compete with foreign companies on the piston rings of some gasoline engines. The real state-owned enterprises have disappeared. When the two state-owned enterprises joint ventures, they only had a small share of the joint venture.
Piston ring enterprises have formed regional clusters. Yizheng Ring and Anqing Ring are not the historical meaning of “Yizheng Shuanghuan, Anqing ATGâ€, but a geographical concept. In a specific area, the size of the piston ring is small. -5, more than 40-50, in a region of the piston ring production enterprises or production of piston ring related products are concentrated: Yizheng area, Anqing area, Wenzhou area, Ruian Quanzhou, etc., the most typical is in Pingyang There are more than 6 piston ring factories within 1 km of a township in a county.
Piston Ring Enterprises such as Yizheng Shuanghuan, Anqing Dibergs, Fujian East Asia, Nanjing Feiyan, Changsha Zhengyuan, Shijiazhuang Jingang Group and Fuzhou Otopas have a large market share in the domestic market and have strong market competition. force. Among them, the joint venture's piston ring production accounts for more than 40% of the total piston ring production in the country. At present, Yizheng Shuanghuan Piston Ring Co., Ltd. and Anqing Dibergs Piston Ring Company have more than 100 million pieces of actual production per year, and are in a leading position in the domestic industry.
Characteristics and Prospects of the Automotive Engine Piston Ring Market in 2009 (1)
The first impression left by the piston ring is not eye-catching. It is just a few cast iron or steel circles. It looks simple, but it requires not only leading technology, advanced equipment, but also cutting-edge management and talent. The scale of operation, its connotation is very rich. The production of piston rings involves many technical fields such as casting, heat treatment, machining, and surface treatment. It plays an important role in maintaining the air tightness, controlling the oil, cooling the piston, and preventing the piston from colliding with the cylinder wall. Excellent performance will directly affect the performance and service life of the engine.