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Why is the Da Vinci hotline able to protect the rights of the media?
Da Vinci's home fraud incident observation of the 12 Da Vinci hotline why the media lose voice consumers can successfully defend Da Vinci furniture after CCTV disclosed some products fraud, there have been consumer entrusted lawyers to take up rights the road. The reporter learned from Beijing Yingke Law Firm in the morning that more than 60 consumers have contacted the institute and want to collectively defend their rights. The amount claimed may exceed 100 million yuan. When the reporter indicated that he had called 400 calls, the wiring staff told reporters that the hotline staff would not answer any questions from the media. Consumer rights protection in various parts of the country: Da Vinci consumer 60 people collective rights protection national claims or over 100 million yuan Ms. Liu saw Da Vinci store interior decoration luxury, coupled with expensive furniture, let her believe in quality, "if not pure Imported, the price can not be so expensive." After seeing the media reported that Da Vinci was suspected of fraud, Ms. Liu felt very surprised. "The furniture sold so expensive will actually have problems?" She immediately worried about the quality of the furniture she bought. problem. “The furniture smelled when I bought it. I found Da Vinci, but they asked me to go to the authority to check.†Ms. Liu said that in the end, which test unit was the authoritative department, Da Vinci did not make it clear. "Until now, I don't know if these furniture are environmentally friendly. I should find any institutional inspection to be recognized by Da Vinci. Such expensive furniture is thrown away, and I can't bear it. But I am worried that my family has "poison", so I have no choice but to take the child. Fostering in the family and friends," said Ms. Liu. A Chengdu customer complained that Da Vinci imported sofas or was produced in Guangzhou on the morning of the 26th. The reporter saw a middle-aged woman talking to Da Vinci's staff at the Chengdu Da Vinci Home Store. The reporter asked beforehand that the woman who did not want to be named spent nearly 150,000 yuan at the end of last year and bought some furniture at the store. According to the lady, the furniture she bought included a “Hollywood†sofa of around 100,000 yuan, in addition to some lighting fixtures. The woman said that when she bought the "Hollywood" sofa at the end of last year, the Da Vinci staff told her that these sofas were purchased globally and absolutely imported. However, after the "Da Vinci Incident", the lady found that the "Hollywood" sofa she bought might be produced in Guangzhou. In addition, the woman later found that the back of the sofa was a bit rough, which further increased her doubts about the origin of the sofa. The woman said that in the past few days, she had consulted the staff on the "Hollywood" sofa production site. However, the other party has not given a clear answer. Yesterday morning, the lady made a special trip to the Chengdu Da Vinci home store, asking for a solution. "If these sofas are not imported, I will ask for a return or compensation." Shenzhen's first complaint Da Vinci asked for a refund of more than one million Da Vinci fraudulent storms entered the 17th day, Shenzhen consumer Mr. Zhou officially announced the complaint "Da Vinci Furniture" requires a refund of furniture worth more than 1 million yuan. Up to now, only Mr. Zhou officially complained to Da Vinci to the relevant departments. According to reports, from October 2004 to March 2005, Mr. Zhou purchased the sofas, beds, wardrobes and other furniture imported from the Italian brand "CAPPELLETTI" and Spain "VIDALGRAU" in Da Vinci. The total price is over 1 million yuan. Da Vinci still aphasia: Da Vinci complaint hotline heard the media immediately lost Da Vinci home opened the complaint hotline the day before yesterday, the reporter first dialed the hotline twice as the customer yesterday, the hotline was successfully connected, the wiring staff said that the hotline The personnel are only responsible for answering and recording. After-sales service will contact the consumers within 24 hours. The hotline will last for a long time. Subsequently, the reporter tried to dial two media calls from Da Vinci's previously announced 010-58162686 and 010-58162687, but both phones have become empty. When the reporter showed his identity and called 400 again, the wiring staff told reporters that all media calls were closed and no longer open, and the hotline staff would not answer any questions from the media. If there is any problem with the media, please send an email to "There may be a staff member to reply", and the mailbox also accepts complaints and inquiries from consumers to Da Vinci by email. "Da Vinci" Lok Ma domestic furniture business opportunities "Our sofa is a foreign brand for hundreds of years, but produced in Guangdong." "Our products are produced in Shenzhen, Guangdong, but the brand is indeed an international brand. "On July 21, the reporter visited Haibo, Fulma and other home stores, and found that merchants no longer use imports as propaganda gimmicks, but honestly admit that these have "Nafir", "Stirol" and other foreign countries. The furniture of the name is made in China. “No consumer has ever read the customs declaration before. Yesterday, a consumer asked me for a customs declaration, and checked the product number on the customs declaration and the number of the product she bought.†Ms. Chen, the head of Dunlop’s home store, said Some of the products were assembled in Shenzhen, and some were imported from Singapore and the United Kingdom. They all had corresponding customs declarations, but after they were provided, they were still questioned by some customers. The quality is not bad, the difference in design level is less cautious than that of imported brands, domestic brands are much easier. The reporter learned at home stores such as Haibo and Fulma that the sleek furniture such as “Luyissa†and “Comando†not only readily recognized that the products were produced in China, but also “non-imported†as a new one. The focus of sales. The Da Vinci incident leads to deep thought: The superstition “Da Vinci†reveals that culture is not self-confident and “foreign brand worship†is the most direct and intuitive expression of the self-confidence of the national culture. “Brand†is a concentrated display of local culture in the market economy. A confident nation always produces a brand that represents its own culture. McDonald's, Coca-Cola, Hollywood in the United States, Honda, Sony, and Doraemon in Japan all become the image of their respective national cultures. China, which is rising peacefully, should also base its local culture on creating a brand culture with Chinese characteristics and world influence. This is the king of Chinese companies. I don't want the Chinese people to resist the foreign brands, because that is another culture's lack of self-confidence; we have to oppose the packaging of Chinese brands with foreign brands and even fake foreign brands. It is a fake and counterfeit cultural product, and it is a sought after foreign brand. Consumerism. Brand competition is ultimately cultural competition. Just when national thinkers and artists are looking for inspiration in Chinese culture and looking for new ideas to solve human contradictions, some of our merchants are “to the sea†and “to the beauty of the oceanâ€, some of our consumers. However, "only the ocean is big" and "only the ocean is from" is really worthy of vigilance. If we say that "Da Vinci" is wearing a fake "foreign leather" coat, we can still identify and blame the accusation, tearing off its hypocritical skin after the identification of the body, then infiltrating the national culture in all aspects of social life. The hidden damage is not only difficult to find, but also difficult to cure, because this kind of damage stems from the deep encroachment of the national cultural spirit caused by the loss of national culture self-confidence. China's cultural soft power is absolutely impossible to rely on a variety of fake "Da Vinci", because it is definitely a "tofu residue" project. There may be more question marks for Da Vinci's furniture. First of all, the Customs and Excise Department of the Import and Export Department is doing the work? With a large number of people who seem to be very strict in management, when a book and a newspaper in a traveler's bag are subject to strict inspection, they will not know the fake wigs of "Da Vinci" furniture. From the customs declaration of goods to the on-site inspection and inspection, how do you know how to do it? If you know, let the counterfeit foreign goods "Da Vinci" unimpeded in the country, can the customs inspections involved in the case not bear the corresponding responsibility? Secondly, the local industry and commerce, the association are doing? As an industrial and commercial administration that specializes in auditing and inspecting the nature of the operator's unit, whether there are counterfeit and shoddy products, or price fraud, these people are also uniforms, red shields. On weekdays, the law enforcement vehicles were driven to the streets, and consumers who bought fake foreign furniture went to their temples to report them. If they reported, why should they wait until the netizens wrote blog posts to disclose them? How should these people be held accountable? What are our consumers doing? After the Da Vinci furniture incident, it is necessary to torture the integrity of the business, but this is only one aspect. In the case of profit-seeking businesses facing money, and without effective supervision, it is certainly difficult to find out how much integrity they have. This requires both a good marketing environment and a sound legal guarantee mechanism. It is more necessary for consumers to have the right choice for better selection, or to buy counterfeit goods and report their courage and courage in time.