Mr. Cai himself is a professional interior designer. He moved to Haizhu District three years ago and met several younger brothers who are still studying in the Academy of Fine Arts. They want to rent a place to hold an exhibition. Mr. Cai suggested that everyone might as well open a bar, lease a place for a long time, and sell wine to reduce costs while holding an exhibition. Wine sells well but loses money They have found the Millennium Garden nearby. Everyone thinks that there are many people who have money and taste, new real estate, and many bosses. Someone should appreciate everyone's work. As a result, 3 months after the opening of the inventory, even though the beer is selling well, it still cannot offset the high rental costs. As a matter of common sense, small restaurants in the catering category should return home if they have not made profits within three months of opening. However, Mr. Cai and his siblings decided to make drastic reforms with the help of a newborn calf who was not afraid of tigers. In order to make a small shop profitable, the idea of ​​just running an exhibition must be discarded. Mr. Cai decided to change the view of the small bar by taking the form of direct selling furniture. Through the convenience of being a designer, he contacted home furnishing enterprises in the Pearl River Delta and Jiangsu and Zhejiang areas, and replaced all the tables and chairs of the bar with newly designed "niche" products in the domestic market. What is a niche product, is a product that can not be found in a public home city such as Jinhaima and China Plaza, or a log rural style, or a glass cylinder pop art design, is a domestic avant-garde artist for a few people in the circle Designed products. Mr. Cai can use the convenience of his occupation to get it at a low price. The shop has become a casual place full of artistic atmosphere. When a wine lover enters the store, he doesn't have to sit down and order some wine first. Instead, he can spend ten minutes walking around the field for a week. After enjoying it slowly, he can buy furniture. And the product decoration is on the "grade", and beverages also need to change varieties. In order to distinguish it from the public bar, Mr. Cai replaced all the original regular beer with dark beer imported from Bavaria, Germany, and added a new European wine set. Within half a year after the change, the store was still on the verge of loss. It was only when old customers posted posts on the Internet to praise the store that the "trojan" ushered in an "inflection point." After having the first batch of regular customers, Mr. Cai moved his heart, why not set up a website? Attract a large number of young artists In this way, he set up a professional website for the Trojan, displaying the designer's work and the consignment furniture in the store one by one, and also established a forum. Soon after the establishment of the "Trojan Horse" website, it attracted a large number of literary and artistic youths, and the profits of the small shops increased. Entering 2009, the monthly profit of the shop has never been lower than 5,000 yuan, and Mr. Cai and his brothers' reputation as designers has become more and more popular. Business risk: The chance of success is greater, and the technical content is higher. Therefore, Mr. Cai's success has a lot to do with his career. The involvement of ordinary investors has greatly increased the investment cost and the probability of success is not large. Business potential: The number of similar stores is extremely small, the competition risk is small, and the cultural taste of Guangzhou citizens is also improving. There is still a lot of room for growth in niche consumption in the future. Site selection suggestions: Ms. He Zhen of Zhongyuan Real Estate believes that the flow of people in similar stores is as important as the environmental atmosphere, and should be selected near mature communities, such as Jiangnan West Road, Taojin Road, and Tianhe South Road. Although the flow of people in places like the bazaar is large, the goods are not right. Sensor Light Bulb,Sensor Led Night Light,Motion Sensor Led Light,Human Motion Sensor Led Light JIANGMEN MOSCOT OPTOELECTRONIC TECHNOLOGY CO.,LTD. , https://www.sensorsled.com
Mr. Cai's "Trojan Horse" is well-known among Guangzhou's literary and artistic youth, and the daily turnover can sometimes reach two or three thousand yuan.
A bar shop in Guangzhou also sells furniture (picture)
For the first time, it was difficult to define exactly what kind of shop this is when the "Mu Ma" shop opened by Mr. Cai Keng on Yile Road in Haizhu District. On the one hand, the small shop sells beer drinks and small foods, which is a veritable bar; but on the other hand, the tables and chairs of the bar are all sold externally. In general, it is a personalized home store.