Crazy discounts for wooden furniture in low season

In summer, because of the extreme weather that is too high, too dry, or too much rain, too humid, it has long been considered a low season for home improvement. During this period in previous years, the furniture market related to home improvement has also entered the off-season. However, due to this year's special economic situation, various furniture manufacturers have made every effort, especially in terms of wood furniture, the price reduction is striking, trying to boost consumption in the off-season.

In this regard, some citizens have shown discomfort: is the price of water in the past higher, or is the quality of the product now discounted?

Phenomenon: crazy discounts on wooden furniture

The interview found that in many furniture stores, almost all of the price tags have been plausible, and discounts have been heard.

In the area around Zheng Bian Road, the publicity of the major furniture stores is very eye-catching: "Summer sale, the whole shop is sold at 20% off", "buy furniture to send electrical appliances", "back to 1,000 yuan when 2,000 yuan ..." … The person in charge of a large home furnishing store said that they are positioned at the high end, and the prices of most brands are very strong, especially for solid wood furniture. The discount is usually at least 10% off. Due to the current low season, these brands with very strong prices have also offered greater discounts to boost sales. Among them, they sold a solid wood dining table with an original price of 9,300 yuan, and the current price is 3,900 yuan.

"No price reduction, no price reduction, there will be no market." A brand furniture distributor in Henan told reporters that for a long time, solid wood furniture has been regarded as a high-end product because of its environmental protection and durability, but due to its higher price Many consumers have to give up. Due to the special economic situation this year, coupled with the current off-season of furniture sales, all solid wood furniture manufacturers are forced to reduce prices and promote sales due to market pressure. In order to achieve the purpose of driving passenger flow, they also specially applied for several zero-profit furniture to the manufacturer, sacrificing profits, and trying to attract customers with real benefits and drive the entire sales.

"This year's one-day income is not as good as the commission of selling a set of furniture last year." A store salesperson lamented that last year, the price of solid wood furniture was very strong, with higher profits and richer income. However, due to the impact of the financial crisis, there is no market for this year's furniture without discounts. Discount promotions like panel furniture have already become the norm, which has promoted the popularity and sales of this category of furniture. For this reason, solid wood furniture, which is rarely discounted, has also spurred a price reduction promotion this year. Like a set of solid wood bed + bedside table (pair) + wardrobe sold at the store for only 8888 yuan, the price for general panel furniture is even higher than this price.

Citizen: Is there any greasiness at low prices?

Faced with a variety of price reduction promotions, customers are overwhelmed: before, the price was so high, but now there is a sudden price reduction, is there a quality problem?

"Now the price reduction is too uncomfortable for a while." Mr. Cao, a citizen, said bluntly that he married a few years ago and wanted to buy solid wood furniture, but because the price of solid wood furniture is too high, it is like a dining table plus 4 chairs. Eight thousand yuan, good is tens of thousands, even tens of thousands. Because of economic strength, he bought relatively cheap panel furniture. Recently, he just bought a new house, and then went to the furniture store, and saw the price of solid wood furniture suddenly dropped, and some were even cheaper than panel furniture. This price cut left him with no idea: Is the price of the previous price higher, or is the quality of the product now discounted?

"The knowledge of solid wood furniture is too great. If you fail to do it, you will be fooled by others." Ms. Xiao, a citizen, was also moved by the wave of price reduction of solid wood furniture, but at the same time she was worried. She said that last year, she bought three sets of furniture including a sofa, a large bed and a wardrobe at a furniture store on Zheng Bian Road for more than 50,000 yuan. Before buying, she and her family visited the store many times to check the furniture. The salesman in the mall promises to say it is all solid wood furniture every time. But when she paid all the money and asked the store to indicate "all solid wood furniture" on the invoice, the salesperson pulled the cashier aside, and the two quietly exchanged and told her that these sets of furniture were only solid wood frames. She said at the time that she wanted to buy all solid wood furniture, not just solid wood framed furniture, so the newly purchased furniture was returned before it was moved home.

Ms. Xiao said that because she recognized the environmental protection and durability of solid wood furniture, she returned to several stores after she returned the goods and found that the solid wood furniture had many names, such as pure solid wood and composite solid wood. The layman could not distinguish it at all, so she had to give up the idea of ​​buying solid wood furniture.

The interview found that under the sales frenzy of solid wood furniture, many citizens like Mr. Cao and Ms. Xiao did not dare to start.

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