China's auto market is in crisis: the annual production capacity will reach 40 million

The abstract is very different from the hot stock market. The Chinese auto market has been cold in the traditional peak season. Even Changan Automobile, which has been growing at a rate this year (23.10, is hard to resist the cold current. The output in May is negatively negative, and the sales growth rate has also slowed down significantly. Even if its joint venture Changan...
Unlike the hot stock market, the Chinese auto market has been cold in the traditional peak season. Even Changan Auto, which has once had a strong growth rate this year (23.10, is also hard to resist the cold current. The output in May is negatively negative, and the sales growth rate has also slowed down significantly.

Even if the joint venture Changan Ford's price cut promotion is still difficult to turn around, Changan Ford's sales fell 8.93%. At the same time, sales of Shanghai Volkswagen, FAW-Volkswagen, Shanghai GM, Dongfeng Nissan and Beijing Hyundai, which ranked the top five in domestic passenger vehicle sales, fell in May. Some experts believe that most of the Chinese auto market has fallen into crisis.

Mainstream car companies encounter "black May"

Changan Automobile recently released the May production and sales report. In the same month, the company produced and sold 21.7 million vehicles and 181,100 vehicles, down 3.65% and 0.34% respectively, although Changan Automobile's own brand production and sales increased by 26% and 24% respectively. %, but due to the large-scale decline in the production and sales of the joint venture brands Changan Ford, Changan Suzuki and the Yuexiang series in their own brands, the overall sales volume of Changan Automobile showed weakness in May. In the past few months, Changan Automobile has performed in the auto market. It produced and sold 983,800 units and 1,032,200 units in January-April this year, up 11% and 16% respectively, and forced FAW Group to enter the four major automobiles. The top three of the group even surpassed Dongfeng Motor in the second month of this year. However, with the slowdown of the Chinese auto market, Changan Auto is hard to be independent, and its production and sales performance in May is not optimistic.

In 2015, Changan's production and sales target is expected to exceed 2.9 million units, and the growth targets of production and sales are 10.37% and 13.99%, respectively, and the company's production and sales increased from January to May, respectively. It was 8.03% and 13.14%, both slightly lower than the target value, and operating pressure began to rise in the second half of this year. Changan’s output declined for the first time, and it was regarded by the industry as the company’s timely adjustment to the market, slowing down dealer pressure and stabilizing.

This year is the closing year of the "Twelfth Five-Year Plan". When the major automobile groups have to hand over this stage of transcripts, they have experienced a slowdown in the Chinese auto market. The contradiction of overcapacity has intensified. Some insiders have pointed out that this year China's automobile production capacity may reach 40 million. If the sales volume of Chinese automobiles grows by about 7% this year, it is about 25 million, which means that there will be tens of thousands of production capacity being idle. In fact, the market is worse than expected. According to statistics from the China Industrial Association, from January to April this year, the production and sales of automobiles were 8,280,800 and 8,144,800, an increase of 4.12% and 2.77%, which was 1.14 percentage points lower than the first quarter. And 1.13 percentage points, down 4.87 percentage points and 6.30 percentage points from the same period of the previous year. Judging from the data released by many car companies, the situation in May has not improved. The SAIC Group, which ranks first in the sales group of the auto group, sold its first drop in the first six months of this year from January to May this year.

Many mainstream car companies have already sniffed the market in advance. Shanghai Volkswagen, which has been strong in price for many years, took the lead in laying down its body and announced the price cut in April. Changan Ford, Beijing Hyundai and FAW-Volkswagen have joined the price cuts, but it still does not help. Affected by multiple factors such as the overall deceleration of the auto market and the sagitar broken shaft, FAW-Volkswagen's current market performance is the most worrying. It is reported that FAW-Volkswagen even experienced a “bridging” decline in May, and the actual sales volume in the first three weeks fell by 45.7%. FAW-Volkswagen quickly announced official data rumors, selling 173,300 vehicles in May, down 14.5% year-on-year. Although this data smashes the “shake-style” downturn, the poor performance of the FAW-Volkswagen market is still an indisputable fact, with the largest decline among mainstream joint-venture car companies. Shanghai Volkswagen and Shanghai GM’s sales in May also fell year-on-year. 1% and 10%, the top three of the former joint-venture car sales, the group entered the negative growth camp in the peak season of May this year.

The data released by China Automobile Dealers Association also showed that China's auto market continued to be sluggish. In May this year, the national distributor inventory warning index was 57.3%, although it was 3.2 percentage points lower than that in April, but it increased by 8% year-on-year, and remained above the warning line. . In the traditional off-season from June to August, the industry is considered to be facing great challenges.

The recession cycle is coming?

The slowdown in market demand and the overcapacity of car companies are working together to push the Chinese auto industry into a “crisis cycle”. Automotive analyst Zhang Zhiyong said in an interview with the "First Financial Daily" reporter that the Chinese auto market has begun to fall into a crisis cycle from micro-growth. According to the international definition, when an economy continues to experience economic decline for half a year, it is called a recession. According to this definition, more than half of the current Chinese auto market is in crisis.

This is supported by data. According to statistics from the China Association of Automobile Manufacturers, from October 2014 to April 2015, commercial vehicles have experienced a seven-month decline in production and sales for the seventh consecutive month, which means that the commercial vehicle market has been in crisis. From the perspective of the decline, the cross-type passenger car market is even larger than the commercial vehicle market. Similarly, the cross-type passenger car market, like commercial vehicles, is inevitable in the future, and continues to decline for 7 consecutive years. The cross-type passenger car market in the month has also fallen into crisis. In the same period, although the data in the sedan market is relatively good in the market for cross-type passenger cars and commercial vehicles, there has been a positive growth in the two-month span of the seven-month period, but continued after February 2015. The decline in October and November last year, and still has not got rid of the long-term decline nightmare.

"According to the law of market growth in previous years, July and August each year is the bottom of the market growth in one year. The car market will show a decline at least for the next three to four months. It can be said that the car market is also basically caught. The crisis cycle. Currently only the two major segments of SUV and MPV are maintained, but with the influx of a large number of car companies into these two segments, the growth rate of SUV and MPV will slow down and set off price wars. Zhang Zhiyong believes that most of the Chinese auto market has fallen into crisis. After entering the crisis cycle, it is inevitable that car companies will make price adjustments, cut production and layoffs.

However, at present, China's auto market is not a sorrow, Honda, Toyota, Mazda and other Japanese car companies and Changan Automobile, Great Wall Motor (49.72, 1.75, 3.65%) and Dongfeng Motor's own brand car companies have been adjusted in many aspects in recent years. In the current downturn in the Chinese auto market, it still achieves rapid growth. Huang Yongqiang, deputy general manager of Guangzhou Automobile Toyota Co., Ltd., said in an interview with the "First Financial Daily" and other media at the Shenzhen-Hong Kong-Macau Auto Show on the 6th that from January to May, GAC Toyota sales achieved a 17% growth, and the growth rate was better than the entire passenger vehicle market. . Among them, the performance is more eye-catching is the new generation of Highlander SUV models launched since the end of March. As of the end of May, it has sold more than 30,000 vehicles. Although the overall passenger car market environment is not good, GAC Toyota will still adhere to the original Annual sales target of 406,000 vehicles.

In an interview with the reporter of China Business News, Shen Jinjun, the president of China Automobile Dealers Association, has always stressed that the Chinese auto market is shifting from the seller's market to the buyer's market. It is particularly important to thoroughly understand the consumer demand through in-depth market research. Automobile manufacturers need to work together with dealers to develop potential market demand, which is one of the effective ways to resolve overcapacity.

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