Although developed countries continue to increase trade barriers, from January to September, the cumulative export value of China's furniture industry still increased by 30%. In addition to the negative growth of furniture made of bamboo, rattan, wicker and similar materials, wood furniture only grew by one digit. The export growth rate of large-scale furniture products reached 21%. The United States, Japan, Britain, Germany, Australia, Canada and other major export destinations, among which exports to Malaysia grew the fastest, reaching 117.98%, against Saudi Arabia. The export growth rate was 72.83%. The domestic sales are cold and the export market is in stark contrast. The domestic market is deserted. Many furniture manufacturers said that as of November, from the actual sales situation of the store, the sales of civilian furniture did not increase, and some brands sold better. A little growth. Zhong Haizhou, assistant to the chairman of the Federal Furniture Board, told reporters that most of the furniture manufacturers in the Pearl River Delta are in the national market, and they are mainly concentrated in first- and second-tier cities. The impact of the property market regulation policy is the biggest. This year's sales performance is not good. It is understood that the federal sales in November was basically the same as that of the same period of last year, and the market share was similar, but the profit declined because the prices of labor and raw and auxiliary materials continued to rise, and the gross profit of dealers and manufacturers declined. . On the other hand, this year's price war is also more intense. On the surface, there is no price cut, but the promotion activities are more frequent and the profit margin is even greater. Popular "Bao Tuan" Furniture marketing has also made new attempts. For example, Shunde Lecong signed a contract with Longjiang and Hunan Yiyang to invest in the construction of "Shunde City". Many furniture manufacturers jointly hold trade fairs, group purchase meetings, factory direct sales meetings, and presidents. Signing orders will attract customers. There is also a “cross-border†cooperation. Luo Shaoyu, general manager of Hao Laike (Guangzhou), introduced the marketing strategy of “strengthening alliances and realizing resource sharing†from August 2012, and repeatedly combined flooring, sanitary ware, paint, ceramic tiles, etc. When the brand carries out activities, the federal government has introduced the concept of “regional marketingâ€, which is a regional distributors. Zhong Haizhou said that regional marketing is much better than fighting alone. Collective “touching the net†This year can also be called the “first year of the network†in the furniture industry. Hundreds of well-known furniture manufacturers, large and small, have expanded their stores to the Internet, and some have even launched “specially for online stores to sell goodsâ€. The number of furniture orders for online transactions has begun to attract attention. Some children's furniture marketers said that the children's suite furniture sold online is almost equal to the total sales of national stores. Liu Fanghua, director of Disney's planning department, said that an e-commerce team has been set up, with special arrangements from shopping guide, delivery, installation and goods. When talking about the market next year, the industry has two different opinions. Some people think that the market will still be "cold" next year, and they still have to prepare for "winter"; others believe that the "18th National Congress" should be economically stable, so In the second half of next year, it may "recover warm", but you can no longer expect to "make quick money", but you should get used to "slow development." Information from GO Jiaju, want to know more home textile information, home information, furniture information, home decoration information, building materials information Welcome to the GO Jiaju official website. GO Jiaju Brand Pavilion officially launched, more brand home textiles, brand home, brand furniture, more solid wood furniture brands, American furniture brands, Jane European furniture brands for you to choose, brand discount, brand promotion, brand sale network help You save the province again. Don't want to go out? It doesn't matter, 720 ° Experience Hall, 3D Experience Hall, 3D Panorama Network allows you to move around your finger at home. There is also the latest furniture information of Suzhou Furniture Expo Center, so that you can always know. When you buy furniture, you will come to GO .
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Furniture production and sales "holding the group to warm up" to be next year