Labor insurance companies do electricity providers: to find their own location

With more and more contacts with labor insurance companies, the editors found that many companies have the idea of ​​developing e-commerce. Everyone understands that doing e-commerce is not just a matter of opening an online shop, but what exactly is the right way? Many people are still confused about their own businesses.

Nowadays, in the labor insurance industry, there are many companies doing e-commerce, but the scale of the company is different from the established conditions. This directly determines the future development of the company and the development of e-commerce operations. A clear understanding of yourself is the most basic way to control the e-commerce business.

As for the way that the labor insurance industry has touched the "electricity", I have organized the following points:

I. Needless to say, those big brand manufacturers belong to the top of the e-commerce food chain. They not only own factories, own brands, but also have fixed offline channels. After years of hard work, they have the most powerful resources. With innovative capabilities, the product can be seamlessly connected to the factory, and can meet uncontrollable factors such as rapid change in e-commerce sales and sales. The downside is that these high-level companies are doing traditional industries, they are not proficient in e-commerce, online and offline often become enemies, the strategy at the top level is not well coordinated, the ideas are not clear, resulting in the implementation of the following The factors are bundled and cannot be done. China Labor Insurance Network recommends that: people do not doubt the use of suspects, the traditional business ideas and the Internet era are still different, for business leaders who want to expand e-commerce business, it must be strict control, wide policy, for the ability The e-commerce operations talents provide necessary space for their development.

In the labor protection industry, there are also a class of companies. They produce on their own behalf and own their own brands. There are also certain channels under the fixed line. Because of the limited funds, most of these companies are short-term and fast projects and generally do not have long-term plans. , or is simply not ready to get involved in e-commerce.

In fact, the pressure of e-commerce operations in such companies is the greatest. Products and brands often say that high-end and high-end are not low-end or low-end, and bosses have too high expectations for brands, but they will not invest too much in marketing. Expenses, e-commerce will encounter all kinds of difficulties. China Labor Insurance Network recommends: The added value of the brand is the greatest asset for the company. If there is no production advantage, it must be done in the promotion of the brand. Do not choose to be an advertising affair. We must unite the big platform to do product branding. A full range of packaging and publicity to make up for the short board.

Third, there is a category of companies that are most suitable for the growth of e-commerce operations personnel, that is, trading companies, they have agency brand sales and fixed offline channels, if coupled with the development of online business, it will inevitably have a new focus.

This type of company is not the best, but it is the most flexible company. All kinds of resources can be randomly allocated according to the requirements of the e-commerce operation. Brands, funds, risks, inventory, etc. are all flexible and can be quickly achieved in a short period of time. The turnover can satisfy the sense of accomplishment in the operation. The disadvantages of such companies are the lack of core competitiveness, low gross profit, which is commonly known as traffickers, and unsatisfactory cooperation with brand owners may occur at any time.

It can be seen from this that it is not easy for a traditional company to transform e-commerce, and the participation of professional third-party e-commerce platforms can often lead traditional enterprises to detours, and as an advocate of the labor insurance industry towards the era of e-commerce, China Labor Insurance Network will gradually To carry out a series of activities such as forums and enterprise salons on the theme of how labor insurance companies move toward e-commerce, and invite enterprises with certain experience in transition to invite professional operators, pay attention to dry goods sharing, provide advice for enterprises, and help labor insurance companies achieve a transition period. The smooth transition.

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