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Redwood OEM is an open "secret"
In the production stage of cutting, grinding and engraving, mahogany furniture still needs workers to manually complete mahogany furniture. Experience and technology are needed in the mahogany industry. Some enterprises have insufficient production capacity or high production costs, and often “contract†the production business to small manufacturers or Small workshops, with products attached to their own brands, sold to consumers. The production standardization of mahogany furniture is relatively low, and there are many products with poor quality and even fake products in OEM products. Industry insiders have called for enterprises to have certain understanding and control over foundry factories in terms of material selection, processes, processes, etc., to improve product quality and maintain their brand image. Although mahogany furniture, which is commonly bought by mahogany foundry, is a "famous brand" product, it may not be its brand production. Recently, Mr. Qu has encountered such a thing. According to him, a set of lobular rosewood bedroom furniture was purchased at a certain mahogany brand store. After a period of time, it was found that the material was bleached during the grinding process. The material was not lobular rosewood, but other wood stained. Mr. Qu found the business, and the other party said that the furniture was not produced by the factory, but was sold after the “getting goodsâ€. In the end, the merchant will process the refund. Nowadays, in the mahogany furniture and products industry, the customization of mahogany products is very common. The brand products that consumers buy may not be produced by their brand factories. According to Liang Yizhen, Chairman of Ruixiangge Hongmu Furniture Co., Ltd.: “It is very common for companies to get goods or to order production and processing. It has become an open secret in the industry.†According to reports, there are basically the following modes for OEMs. : Import semi-finished products or finished products from some small manufacturers or small workshops, and then sell them after re-processing; or directly place orders with small manufacturers, and then sell them to their own brands. According to Wu Xinjian, the chairman of Beijing Jinfei Redwood Furniture Factory, the foundry enterprises are mainly small factories or small workshops, which are concentrated in Zhejiang Dongyang, Fujian Xianyou, Hebei Dacheng and other areas. These enterprises have specialized in producing OEM products for the brand. A relatively complete industrial chain. According to industry sources, some brands have developed rapidly in recent years. Due to market demand, OEM products have become their main products, and some even exceed 80%. Profit-seeking for the foundry of the main reason for the pursuit of profit is the main reason for many factories to choose OEM. In the past ten years, mahogany furniture has gradually been recognized by the mass consumer market, and the number and scale of mahogany enterprises are constantly expanding. Different from the modern production process of modern furniture, mahogany furniture can be described as “semi-artificial productsâ€, and workers still need to do it manually in the production stage of cutting, grinding and engraving. The production capacity of some enterprises can not meet the market demand or the production cost is too high, and the OEM products will bring higher profit margins to the enterprise. In addition, the company's production capacity and reserves of raw materials are limited, in order to meet consumer demand, there are often "get goods" phenomenon. Liang Yizhen introduced: "Some manufacturers are developing very fast. Many stores have been opened in a few years, and the production scale cannot meet the market demand. It can only be solved by means of obtaining goods." In addition, too high production costs are also the choice of many companies. The reason for the product. According to industry insiders, in the industry, the phenomenon of foundry is generally concentrated in small items such as chairs and cases. Because the shape and structure of small products are similar, there is no need for enterprises to invest too much in design and development costs. In addition, small pieces of furniture are small in materials, the process is relatively simple, the added value of products is not high, and the relatively high labor costs of large brands. The operating costs of enterprises such as transportation costs, and the cost of products produced by small workshops are lower. Brand companies choose OEM products, attach their own brands, and earn more profit margins. According to reports, in the past six months, with the rising prices of raw materials such as rosewood and other redwoods, the bulk and long materials are becoming scarcer. It is understood that the current average price of Dalbergia chinensis is close to 100% compared with the beginning of the year, and materials above 2 meters are more difficult to find. Fluctuations in the raw material market have made companies more “cheating†and production is more cautious. In addition to representative works, precious (such as huanghuali) materials or large pieces of furniture, many companies choose to outsource small products to avoid the risks of scarcity of materials. It is a normal phenomenon to entrust the foundry to control the materials and process OEM, and it is also a manifestation of the development of the brand of the mahogany enterprise; and ensuring the quality of the foundry products is the premise for the consumer market to accept and accept. Due to the low degree of industrial production of mahogany enterprises, material fraud, process fraud, and sub-filling are inevitable, causing losses to both enterprises and consumers. According to Wu Xinjian, due to the lack of understanding of the production process, the quality of finished products obtained by enterprises is uneven. He introduced: "For example, dyeing, mixing with other materials, sub-filling and other means of material adulteration; in the production process, grinding, engraving is not in place, the quality is rough, which is a problem that OEM products are prone to occur. Some companies have a large amount of purchases, and it is impossible to identify each product one by one. Even if they buy fake products, they don’t know it, and they rush to the consumer market. If consumers don’t have professional identification ability, they can’t buy high quality. Products.†In this regard, Liang Yizhen believes that OEM is not impossible, but enterprises should have certain control over the foundry factories. She said: "First of all, the company invites other factories to OEM, the production materials must be provided by themselves; secondly, understand the factory's production process, process level, and have someone to supervise the production process, which is responsible for the performance of consumers, but also for themselves Brand responsible performance.†■Experts who said who is responsible for sales â— Jiang Suhua, Beijing Yingke Law Firm practicing lawyers state production license system for enterprises producing important industrial products, such as food, products that may endanger personal and property safety Etc., mahogany furniture is a daily consumer product, and production companies do not need to apply for a production license, so OEM production between mahogany companies is allowed. According to national laws, products must be marked with information on the place of production, and mahogany furniture is no exception. The manufacturer of the mark can be either a foundry or a commissioned factory. If there is a quality problem with the product, it must be the responsibility of the seller. There is no doubt about it. â– In the industry, the sound brand enterprises should guarantee the quality â— Wu Xinjian, the chairman of Beijing Jinfei Hongmu Furniture Factory, the mahogany industry has developed rapidly in recent years, and the mahogany enterprises have suddenly increased a lot. As far as I know, there are more than 30,000 statistics in the country. Home-made mahogany companies, but there are only a hundred people familiar with the market. The production of mahogany furniture has not achieved industrial development. It is a handicraft industry that requires experience and technology. The OEM model can bring certain profits to the enterprise, but it cannot guarantee the quality of the products. I think that mahogany enterprises should see their own social responsibilities, produce products that can withstand the test of history, and create a brand of integrity. If you continue to consume the popularity of existing brands, sooner or later will be eliminated by the market. â– Tips to participate in the production process Redwood furniture has a certain production cycle, from the selection of materials to the shipment takes several months. Consumers should first understand the production brand before purchasing mahogany furniture. If there is any production factory, the factory address information is consistent with the publicity, the scale of the factory, and try to visit the mahogany factory. At present, most mahogany companies provide customized services, and consumers can keep track of production schedules and production processes.