Analysis of China's water purifier market from the ranking of top ten brands of water purifiers
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With the Jiaxing dead pig incident and the Nongfu Spring "standard door" incident successively exposed by the media, there is a tendency that "one stone stirs up a thousand layers of waves, and one wave has not wavered again and again". As an ordinary mass family, we are more I am worried about the health and safety of my drinking water, and some people have seen a huge business opportunity behind these two things, that is, the market potential of household terminal water treatment equipment. In fact, the household terminal water treatment equipment is mainly net. Water is the representative. This industry has been developed in China for more than 20 years. In the past few years, it was an absolute “silk†industry. However, due to the optimism of the water environment and the increasing demand for drinking water, the market The demand for water purifiers is getting bigger and bigger, especially when some water pollution incidents occur, there will be a phenomenon of water purifier snapping, and there will be out of stock situations. For example, after the Jiaxing dead pig incident, Ms. Wang of Shanghai is preparing to give her own company. Installed the water purifier, it is difficult to choose the right brand, but the result is told that it takes 15 days before the goods are available. It can be said that this is clean water. Market fiery portrayal of one of the most loyal, anyway, once the "Cock wire" now have the potential to become "rich handsome" in the.
What has changed in the industry from the evolution of “屌ä¸â€ to “高富帅â€
We all know that the attention of “屌ä¸â€ is very low. The water purifier industry used to be a marginal industry, and even called luxury goods. The problems before the public will naturally be relatively small, and “Gao Shuai Fu†is different. Wherever you go, you can attract the attention of most people. It belongs to the type of high attention. Since the water purifier industry entered the 21st century, with the birth, growth and rise of a number of domestic professional and cross-industry brands, especially in 2008, the world When the economic crisis broke out, almost all walks of life suffered a certain trauma. However, the water purifier has become one of the few industries that have risen against the trend. Since then, the water purifier industry has become famous in the world, attracting many investors to join the net. The water industry, which is the representative of the domestic water purifier brand represented by Yijia, Midea, Gion, Angel, Lisheng, etc., has grown rapidly, especially the water IKEA won the first brand honor of professional water purifier. The United States won the first brand across the industry, Marco Polo established the shining image of the first brand of direct drinking machine in the hearts of consumers, and also broke the 3M, Yikou, Aihuipu, etc. Imported brands monopolize most of the domestic market structure, this overnight, "leopard master" like development, but also makes the development of water purification industry still has some problems today.
How hot is the water purifier, how busy the top ten brands are.
The version of the top ten brands of water purifiers is directly proportional to the number of brands in the water purifier industry. It can be said that there is much fire in the water purifier market, and how busy the top ten brands are. To this end, China Radio Network, in the name of a third party, conducts a fair and just ranking of the top ten brands, aiming to better promote the development of the industry and provide consumers and investors with a most authoritative reference standard. There are more than 180 rankings in this ranking. Professional and cross-industry water purifier brands participate in the collection of consumer word-of-mouth by dozens of domestic authoritative media such as HC Water Industry Network, Water Purification Network, Sina, Sohu, Netease, Phoenix Weekly, and Hexun. The Water Industry Association conducted professional reviews and obtained the top ten brands of the latest and most authoritative water purifiers in 2013: Water IKEA, Midea, Marco Polo, Gion, Angel, Haier, 3M, Lisheng, Kaineng, and Aihuipu.
The price of the water purifier industry is chaotic, and the establishment of the national standard still needs to wait.
At present, there are more than 3,500 water purifier brands in the market in China, and there are still a large number of brands that are preparing to establish water purifiers and some cabinets, sanitary wares, and home appliance industries to develop across industries. It is expected to exceed 4,000 by the end of 2013. Family. This makes the price competition in the high, middle and low-level market simultaneously “floweringâ€. According to the relevant person in charge of the Marco Polo water purifier planning team, the main reasons for the current price confusion are: First, the national professional standards have not been developed, so that each brand holds Secondly, the price chaos in the high-end market is mainly the fake foreign brand, which captures the psychology of “foreign moons are more roundâ€. There are data surveys showing that 90% of the so-called imported brands in China are currently covered. The sheep in the sheepskin; once again, the price confusion in the mid-end market is mainly that some brands use the homonyms and homonyms of the man to carry out brand promotion, and the consumers are not paying attention to it; finally, the low-end market is mostly produced by some family workshops. Cut corners or use inferior materials to save production costs and grow products with extremely low prices.
Although there are many problems in the water purifier market, the industry prospects are very clear.
It is undeniable that the development of any industry will face some problems like this. At present, the high-end brand alliance of the water purification industry headed by the top ten brands of water purifiers has joined hands with the China Water Industry Association to start drafting industry standards. I believe this is for consumption. For the good news. So what is the future of China's water purifier market? China's water purifier penetration rate is less than 15% in metropolises such as Beishangguangshen and Shenzhen, and the penetration rate is lower in second- and third-tier cities. In some remote areas, the penetration rate is almost zero, compared with Europe, America and Japan. In developed countries and regions in South Korea, their water purifier penetration rate has reached more than 70%. According to Tencent Finance, Sina Finance, Netease Finance, and water purifier purchase network, the scale of China's water purifier market will be recognized in 2015. It has reached 50 billion.
It is believed that with the continuous improvement of the water purification industry, it will usher in the stage of popularization and development. At that time, it will become a must for family life like TV sets, refrigerators and air conditioners.
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Editor: (Hardware Business Network Information Center) http://news.chinawj.com.cn
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