Do not let the after-sales problem break the future of cabinet electricity supplier

Almost all e-commerce has penetrated into each region. Nowadays, there are no websites or online shopping in all walks of life. They are embarrassed to say that they are at the forefront of the time. The trend of home e-commerce is intensifying under this trend. Similarly, there are also many cabinet companies that are eager to try.

After-sales service is the bottleneck of cabinet electricity providers. In recent years, with the development of e-commerce, more and more household goods have begun to get electric shocks and gradually e-commerce. At first glance, the combination of cabinets and other furniture and building materials manufacturers and e-commerce has opened up new market prospects: the price advantage of e-commerce has broken through the high cost of traditional channels, and the form of the network allows manufacturers to reach more in the shortest period of time. Customers, make it easier to expand the market.

In practice, the e-commercialization of household products is facing many difficulties. Analysts said that cabinets have higher requirements for after-sales services than general commodities. In addition to distribution, they also involve issues such as installation, use, and maintenance. They require relatively professional workers to provide follow-up services. As an e-commerce terminal, after-sales service directly affects the user's overall shopping experience. The cabinet industry wants to make fun of the Internet, and it urgently needs to break through the bottlenecks on the road to e-commerce, especially the “last mile” logistics as well as the handling, installation, and warranty maintenance.

The chaos in the market of cabinets reflects the current domestic market, the chaos in the cabinet service market, and the frequent occurrence of various problems have seriously affected the long-term development of the industry. One of the first problems is logistics and distribution. Nowadays, many manufacturers only have their own trunk logistics, while the terminal logistics network is not perfect. Therefore, it is often necessary to temporarily hire vehicles and transportation personnel at the place of delivery to complete the entire distribution, which may increase costs. And extend delivery time.

In addition, the current cupboard industry does not have a unified aftermarket service platform and corresponding market specifications, and various post-sale integrity issues are frequent; at the same time, after-sales service outlets are relatively decentralized, with limited influence, and professional installation and maintenance masters are often the ones who do their jobs. The whole process is lacking in supervision over who wears their clothes.

Strengthen after-sales services to enhance the experience for the cabinet vendors, but also face the after-sales dilemma. If you set up your own professional after-sales service team, the cost is too high and management is also difficult, and it will become a burden for the company. If you use outsourcing, the service quality is difficult to guarantee, and customer complaints are frequent, which requires a lot of effort to deal with after-sales consultation and resolution. Complaints, long-term, the entire sales will be subject to after-sales service.

From the perspective of consumers, the feedback platform and after-sales mechanism of cabinet companies are not perfect. Once there are problems in the process of distribution, installation and maintenance, the time span for handling problems is large, and manufacturers and service personnel are often confronted with each other. Failure to respond promptly and respond to no one responds, which drastically slows down the consumer's shopping experience and creates obstacles for continued success.