2013 Shanghai Furniture Fair layout locks in the mid- to high-end customer base


The layout of the 19th China International Furniture Fair to be held at the Shanghai New International Expo Center on September 11-15 this year has been basically completed. The design highlights and lifestyle-oriented interpretations of the exhibition this year are becoming more and more clear, and the mid-to-high-end customer base It is expected to find unique and superb original design works at the exhibition.

Design hall expansion

In 2012, the W5 Design Hall, which was popular with buyers, and the first designer works exhibition fair will have another upsurge this year. At present, about 70 original furniture design companies have been confirmed to participate in the exhibition. In addition to China's well-known original brands such as acf, HC28, Duma, and how many other original brands, there are 13 from Italy, Germany, the United Kingdom, Australia, Singapore, Thailand, and the Philippines. The country ’s overseas design of new products will provide buyers and agents who are pursuing creative and unique lifestyles with a variety of options.

In addition, the new China International Designer Works Exhibition Fair will be moved from the Shanghai World Expo Exhibition Hall to the Shanghai New International Expo Center, adjacent to the Design Hall for display. In addition to Beijing, Shanghai and Guangzhou last year, the city pavilion added Shenzhen this year, covering all the central cities where domestic designers are active. Each city will show its different design connotations with unique works. The designer's work exhibition will also hold a variety of designer activities, including China Furniture Design Conference, Designer Night, Designer Brunch, Home Gallery Café, Model House, Design Forum, etc., for a period of 5 days, making the exhibition full of design vitality.

Focus on changes in high-quality supplier channels

According to statistics from the National Bureau of Statistics, from January to February 2013, the total retail sales of furniture was 24.2 billion yuan, a year-on-year increase of 23.9%. Affected by the market environment at home and abroad, many high-quality enterprises that are the new force of Chinese furniture manufacturing have turned to domestic sales, looking forward to walking on both legs at home and abroad. In order to serve these high-quality suppliers with advanced production capacity, design level, and excellent quality, the organizer will hold a dealer meeting during the exhibition to make suggestions for these high-quality suppliers to expand domestic channels. According to the statistics of the organizer, about half of the production companies that have signed up for the exhibition take the domestic market as an important target for expansion this year, an increase of about 20% compared with two years ago.

About China International Furniture Fair:

The China International Furniture Fair is co-hosted by the China Furniture Association and Shanghai Bohua International Exhibition Co., Ltd., and is opened every September at the Shanghai New International Expo Center to showcase furniture for 80,000 domestic and foreign merchants from more than 160 countries The whole industry chain products in various fields are one of the largest furniture exhibitions in the world. At the same time, China International Office Furniture Exhibition, China International Home Furnishings Exhibition and China International Designer Works Exhibition Fair were held.

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