Famous Liu Shuijin: Hardware changes life

“Hardware is often neglected, but it is precisely these inconspicuous hardware that supports all building materials and home products, which are the core components that affect the operation of the home industry. It is no exaggeration to say that hardware changes life.” – Mingmen mute door lock Liu Shuijin

Liu Shuijin, Marketing Director, Mouth Door Lock

Cross-border: it is a fate, it is a responsibility

Leaving the wooden door industry and turning to the hardware industry, Liu Shuijin said that this is a fate and a responsibility.

"The whole home building materials industry is concerned about Internet +, Industry 4.0, customization, O2O ... and the problems of research and development, consumer pain points are often overlooked." Liu Shuijin believes that hardware runs through all aspects of people's daily lives, life All functions in all fields are realized by hardware, but the value of hardware has been neglected. For example, in foreign countries, the price of a set of door hardware is often 2-3 times the price of the wooden door itself; in China, the situation is reversed, and the price of a set of door hardware is 1/6 of the price of a wooden door. . The same is true for cabinet wardrobes.

"If the same computer is the most important is the chip, hardware is the chip in the household products." In Liu Shuijin's view, the hardware industry should be the core component of customized home or future home research and development, and the pain caused by household products is often Not enough attention to hardware or professional.

Founded in 18 years, 302 national patents, including 37 silent invention patent applications, have been approved 9 and have entered the European and American applications, the door lock mute technology is the world leader, the home industry exclusive national silent laboratory... the door mute door lock The focus and persistence of Hardware Products, especially the silent door locks, is the main reason why famous doors attract many outstanding talents in the industry. In Liu Shuijin's view, "the famous door is the CPU chip that affects the operation of the home industry, so it is a fate and a responsibility to come to the famous door."

The industry's exclusive national-level silent laboratory settled in the famous door

The famous door mute door lock has strong R&D and manufacturing capabilities. “The famous R&D team has more than 60 engineers, and the R&D expenditure is not less than 5% of sales. In the future, it will continue to increase investment in R&D.” The R&D talents are mostly “cross-border” elites. “We are more inclined to choose talents in the mechanical, mobile and even automotive fields, and jump out of the home industry. They often bring revolutionary changes to the industry.” At the same time, Mingmen is actively cooperating with global top brands and talents. For example, Japan's LAMP, Germany's Lehmann, Italy's DND, as well as Germany, Finland, Italy and domestic first-line design agencies and designers including LKK.

Replacement market dominates hardware industry development

The development of the hardware industry is affected by the industry itself, the entire building materials and home furnishing industry, and the real estate industry.

Based on the above three levels of consideration, Liu Shuijin predicts that China's hardware replacement market will be a critical position in the next 10-15 years. "At present, the inventory of the housing market is very large, and the construction of new houses will gradually decrease in the future. The secondary decoration and replacement market will be 4-5 times that of the new home decoration market."

To this end, Mingmen launched a community business expansion plan, and strive to build a platform service to replace the market; and online, the famous plan to establish a vertical O2O platform, and will be more integrated with home improvement e-commerce online and offline.

At present, Mingmen has more than 1,000 sales outlets throughout the country. “In the future, our dealers will gradually transform into platform vendors. We will also plan different series of products according to different channels to meet different customer needs.”

In addition, because of the leading position of mute technology in the world, Mingmen will gradually promote the mute door lock to the international market. "In the future, on the basis of meeting domestic consumer demand, the famous goalkeeper will enter the European and American markets and grab more market share." Liu Shuijin said.

R&D is the soul of the company

In 2006, Mingmen first proposed the “silence concept”. In 2009-2011, the project developed a silent door lock. In 2012, the first generation of the mute door lock was officially unveiled. In the course of ten years, Mingmen has been focusing on the research and development of silent door locks. So far, the fourth generation of silent system has been launched, achieving 60% noise reduction compared with traditional door locks. In April 2016, based on the pioneering contribution of the famous door in the mute door lock and the world's leading position, the China Hardware Products Association awarded the only honorable honor in the industry of “China's mute door lock leader”.

Chairman of China Hardware Products Association Shi Lanlan (second from right), Executive Director of China Hardware Products Association Zhang Dongli (second from left), and full-time vice chairman of China Hardware Products Association Lu Jiying (first from left), to the mute door lock pioneer, famous director Chang and General Manager Chen Li (first from right) awarded the only and highest honor in the hardware industry, "China's mute door lock leader"

Obviously, Mingmen is the leader in the field of mute technology, but the famous door is not satisfied with this.

In recent years, the concept of smart home has been rampant, but few products have truly achieved intelligent landing. "At present, many smart home products only add networking functions, and they do not cut the pain points of users. Many operations are not convenient, and the actual usage rate is very low." Liu Shuijin said that this is the reason why smart homes are not good at the moment. one.

Mingmen has always been based on consumer pain points for product development, facing the blue ocean of smart homes, naturally choose to stand on the cusp. Liu Shuijin believes that the biggest need for smart homes is smart security. Smart door locks are the first entry point for smart homes and the core product of smart security.

Intelligent security, with a large number of family users, obvious strong demand and real pain points, high-frequency use of sticky, not easy to replace and other characteristics, so that intelligent security is expected to take the lead in detonating the smart home market. "Safety is the most primitive basic needs of every family. With the gradual implementation of the community demolition policy, people's demand for smart security will be more vigorous." Liu Shuijin said.

The cloud smart door lock launched by Mingmen this year is first of all a safety model in the intelligent age. All signals are filtered through the gateway and are at the same level as the bank vault security system. Have live fingerprint recognition technology, refuse to copy your fingerprints illegally into your home with people with ulterior motives. Super anti-theft, reaching the national highest C-class anti-theft standard. Capacitive touch button technology, password input with anti-peep imaginary function. "Because the cloud is connected, someone slams, hits the door, or enters the password incorrectly five times in a row, the cloud will send a text message reminder the first time."

In addition, Mingmenyun Smart Door Lock has IoT function, which can be connected with smart home products such as intelligent monitoring, intelligent light control and intelligent thermostat through the cloud to realize the upgrade of functional products to smart products, monitor and protect family property. Safety.

Secondly, the famous door cloud smart door lock is also "a lock full of warmth." "We hope that the door locks are intelligent and at the same time humanized." No matter where you are, you can get your family's home information in the first time through your mobile phone. If you don't have a door lock, you can receive cloud SMS reminders.

In the future, the famous goalkeeper will continue to focus on the research and development of mute and intelligent technology, and strive to solve the pain points of consumers, constantly improve the value of hardware, and let the hardware truly change the life.

Editor in charge: Lu Liping