The imminence of the structural adjustment of the kitchen and bath products--the deep thinking behind the "manual shortage"

Just after the Chinese New Year, the “man-made shortage” has become a hot news search word again. Compared with the past, this time comes sooner, involves more, and has a deeper impact. As a labor-intensive industry, kitchen and toilet manufacturing is particularly problematic. At present, jointly organizing talent exchange meetings, raising wages, increasing subsidies, and deepening the labor market in the Mainland have become the choice of many companies.

“As a chronic disease in the industry, the “man-made shortage” has become a cyclical behavior. In order to cope with the “disaster” chaos, the company’s actions are always the same routine. This is short-sighted.” China International Cabinet, Kitchen & Bath Products and Technology Expo (CIKB) Organizing Committee Director Li said, "Although the current product quality has been improved, there is still a clear gap with the international advanced level. 'High-end products rely on imports for a long time, a serious excess of low-grade products', this structural imbalance is one of the sources of industry threats. ”

The wave of layoffs brought about by the financial crisis has allowed some companies to weather the difficulties temporarily, but the economic recovery has again cast a new employment problem. CIKB Organizing Committee Director Li pointed out that the corporate risk resilience was low, in the final analysis because of the lack of core competitiveness. He said that changing the status of enterprise equipment and processes, relying on scientific and technological means to improve product processes, adjust product structure, improve product quality and added value, accelerate the construction of marketing channels, improve service concepts and sense of responsibility, and profitability can continue to increase. development of.

As a domestic professional kitchen and toilet exhibition, CIKB has become the mainstream channel for industry brand enterprises to “transact, exchange, and make friends”. Each year, more than 80% of domestic and domestic well-known kitchen and bathroom brands such as Haier, Wanhe, Wanjiale, Sakura, Boss, Shuaikang, Fanta, Vantage, and Qianfeng will participate in the exhibition. CIKB is sponsored by the China National Hardware Association and will be held from September 28-30, 2010 at the Shanghai New International Expo Center.

"Man-made shortage" is only one of the soft underbelly of corporate development. Behind it lies the quality "waste", health "waste", design "waste", brand "waste", low-carbon "waste", and standard "wasteland" problem. Therefore, this year the China Hardware Products Association will carry out the “Quality-led industry promotion year” campaign to cultivate high-quality and high-quality products and famous enterprises, enhance the industry image and status, and solve industry problems. It is reported that the association will jointly use a vast number of kitchen and toilet companies to use the exhibition platform to launch a series of promotional activities.

Most kitchen and toilets are small and medium-sized enterprises. At the same time, exports account for a large proportion. CIKB Organizing Committee Director Li suggested that OEM-oriented export-oriented enterprises, especially for international brand-name processing and processing enterprises, should establish their own brands, both domestic and international markets, and balance development on both legs. "In 2010, CIKB was positioned as 'internationalized' and will take various measures to build a platform for Chinese and foreign companies to communicate and promote more Chinese companies to expand their market space."

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